Serial yachtentrepreneur&independent yachtconsultantSerial yachtentrepreneur&independent yachtconsultant

Yachting is where Denis’s journey began and remains a defining part of his work. Drawing on decades of first hand experience, he helps clients make better decisions across Yacht Purchase, Charter, Racing, Training and Yachting Experiences.

Today, his broader business focus is the luxury industry, where he develops projects at the intersection of premium experiences, technology and personalisation. Through LuxTech, Denis explores how AI can create new forms of value in luxury by making products, services and experiences more individual, relevant and meaningful.

Yachting remains both his passion and one of the clearest examples of this approach: combining deep expertise, personal understanding and modern technology to create better decisions and better experiences.

Schedule a Call Explore LYRA Yachting Agency

My Story

Yachting isnot a lifestyleI discoveredIt is the worldI come from

A childhood sailing moment from Denis Kotlyarov's early yachting path. — 01Early years

Young sailor Denis Kotlyarov at a marina. — 02Early years

Personal story photo from Denis Kotlyarov's yachting path. — 03Early years

Denis Kotlyarov's sporting path shown through foiling sailing. — 05Sport

Denis Kotlyarov speaking at a regatta event. — 08Founder

Denis Kotlyarov at a sailing award ceremony. — 09Awards

Denis is a fifth-generation yachtsman, around yachts since age five. National champion at 14, he spent four years on the national team, raced World Cups, World and European Championships, and built his life as an athlete, coach, event organizer, entrepreneur and advisor.

Today, LYRA Yachting Agency is his main focus: a LuxTech project combining yacht expertise, luxury, AI and Big Data. Its mission is to make yachting clearer for future owners, bring more transparency to the buying process and create value for the whole market, with the end client at the centre.

With deep expertise across yachting, Denis also advises private clients and yachting businesses across Charter, Yacht Purchase, Pre-Owned Yacht Analysis, Racing, Private Training and Yachting Events.

Experience & Background

The real yachtingexperience behindtrusted advice

Sailing & Motor

Yachts

Inshore & Offshore

Experience

Worldwide

Yachting

Denis Kotlyarov coaching sailors during a TRY SAIL session. — Training

High-performance sailing action from Denis Kotlyarov's racing experience. — Racing

Additional yachting background photo from Denis Kotlyarov's experience. — Experience

Sailing and yachting

Olympic-class sailor

Four-time national champion

Ex-member of the national sailing team

Regatta roles: skipper and tactician

Regatta organizer

Sailing coach and International competition judge

Projects

LYRA Yachting Agency, Founder and CEO

TRY SAIL Sailing Club, CEO

TRY SAIL Travel, Founder

International Universities Regatta, Creator and Organizer

Sailmaking Factory, Founder

Who I Work With

For people whoneed clarity beforeserious yachtingdecisions

Yachting is a complex world that requires experience, knowledge and the right expertise at every stage. Denis offers a range of yachting services designed to share his extensive and unique experience, support those entering the world of yachting, and open new opportunities for those already part of it.

Discuss your case

Regatta team medal moment from Denis Kotlyarov's sailing experience. — Podium

Foiling yacht project shown at a boat show. — Purchasing

Regatta team gathered at a marina. — Events

Training context photo from Denis Kotlyarov's yachting work. — Training

You are considering buying a yacht and do not know where to start

You are comparing several yacht models or shipyards

You want to charter a yacht and avoid an option that does not fit

You are looking at a pre-owned yacht and need an independent second opinion

You want private sailing coaching for yourself, your family or your team

You need a skipper or tactician for a regatta

You want to organize a private or corporate yachting event

You want to understand the yachting world before making an important decision

Services

Advisory and experienceacross the yachtingworld

Advisory Services

Client conversation in a calm yachting advisory setting. — Advisory services

Yacht Purchase Advisory

Independent support for clients considering the purchase of sailing or motor yachts. Denis helps define the logic of the right yacht, compare models, ask better questions and avoid emotional or technical mistakes.

Relevant for

Buyers of sailing and motor yachts from 15 metres.

4% of Purchase Price

Pre-Owned Yacht Analysis & Survey Support

A second opinion before a serious pre-owned yacht decision. Denis helps identify risk areas, prepare questions, understand market logic and coordinate the process around survey and technical inspection.

Relevant for

Pre-owned yacht buyers who need survey preparation, technical review and buyer-side support.

from 2000 euro

Business Advisory

Strategic support for risk management, business development, fleet and team management, strategic marketing, service design and product structure in charter and yacht rental businesses.

Relevant for

Charter companies, yacht rental businesses and sailing clubs.

Discuss your case

Experience Services

Private Sailing Sessions

Private sailing sessions for beginners, yacht owners, professional teams and corporate teams, with a focus on confidence, safety and real understanding.

Relevant for

New yacht owners, yacht owners, beginners, corporate teams and people seeking private practice.

from 600 euro

Racing Tactician & Skipper

Support for sailing teams during regattas. Denis brings strategy, tactical clarity, calm communication and competitive focus to help the team perform and fight for the best possible result.

Relevant for

Sailing teams of any experience level.

from 800 euro

Charter & Yacht Rental

Organization of yacht charter and rental worldwide, including sailing yachts, motor yachts and catamarans, from a few hours to several months.

Relevant for

Clients looking for yacht charter or yacht rental.

Discuss your case

Regatta & Yachting Event Organization

Creation and organization of regattas, private sailing days, team building, corporate events, sailing camps and trips to iconic world regattas.

Relevant for

Private clients and companies.

from 2500 euro

About LYRA

Built around the buyer, not the shipyard

LYRA Yachting Agency is an independent buyer side advisory for new production and semi custom yachts, superyachts and megayachts. At its core is LYRA Intelligence, combining human expertise, AI technology and Big Data to support future owners and their advisors through selection, purchase, build and ownership.

LYRA is building an ecosystem around the yacht buyer. It includes one of the most comprehensive yacht catalogues, with real purchase prices, ownership costs and parameters that matter to future owners.

LYRA Yachting Agency creates value not only for the end buyer, but also for family offices, private banks and personal assistants who help their clients make complex yachting decisions.

We don't sell yachtsWe help you buy the right one

Explore LYRA

LYRA yacht catalog interface with a grid of yacht models. — Catalog

Profile

LYRA yacht comparison interface for evaluating yacht options. — Comparison

LYRA yacht onboarding interface for structuring a buyer's yacht search. — Onboarding

Together with the DAMEN group of shipyards, LYRA Yachting Agency is developing a dedicated refit project for sportfishing yachts.

Explore Sportfishing Yacht Refit

LYRA also organises its own LYRA BOATSHOW in Puerto Banús, Marbella, creating a new format for discovering, comparing and experiencing yachts.

Explore LYRA BOATSHOW

Beyond the commercial side of the industry, LYRA supports a charitable initiative developing sign language for yachtsmen with hearing loss.

Explore Inclusive Yachting

Yachting sits at the top of the luxury industry, offering a unique perspective on how the sector works as a whole

LuxTech

Luxury and AICreate NewExperiences

In the luxury industry, value is created not only by the product itself, but also by the story, experience and meaning it brings to each individual. Personalisation, rarity and attention to detail have always been at the core of luxury.

AI is opening a new stage for the industry by making it possible to create products and experiences that are increasingly tailored to a specific person. This level of personalisation creates a new form of rarity. The value comes from something being designed not for everyone, but specifically for you.

Technology can make the value of luxury more tangible and its pricing more logical, while making the experience itself even more individual.

This is why Denis is developing LuxTech, using modern AI technologies to create new products, services and opportunities for the luxury industry.

Denis Kotlyarov at a marina, representing the LuxTech section.

Contact

Book a call before the next step

Always open to discussing new ideas, partnerships, collaboration and ways I can help. Choose a date and time that works for you, and let’s start the conversation.

Schedule a Call

Denis Kotlyarov sailing in a calm, focused moment.