My StoryExperience & BackgroundWho I Work WithServicesAbout LYRAContact

Serial yachtentrepreneur&independent yachtconsultant

Yachting is difficult to navigate without real experience. Denis helps clients make better decisions across Yacht Purchase, Charter, Racing, Training and Yachting Experiences.

Book a 20-minute yachting consultationExplore LYRA Yachting Agency

My Story

Yachting isnot a lifestyleI discoveredIt is the worldI come from

A childhood sailing moment from Denis Kotlyarov's early yachting path.
01Early years
Young sailor Denis Kotlyarov at a marina.
02Early years
Denis Kotlyarov's sporting path shown through foiling sailing.
03Sport
Denis Kotlyarov speaking at a regatta event.
04Founder
Denis Kotlyarov at a sailing award ceremony.
05Awards

Denis is a fifth-generation yachtsman, around yachts since age five. National champion at 14, he spent four years on the national team, raced World Cups, World and European Championships, and built his life as an athlete, coach, event organizer, entrepreneur and advisor.

Today, LYRA Yachting Agency is his main focus: a LuxTech project combining yacht expertise, luxury, AI and Big Data. Its mission is to make yachting clearer for future owners, bring more transparency to the buying process and create value for the whole market, with the end client at the centre.

With deep expertise across yachting, Denis also advises private clients and yachting businesses across Charter, Yacht Purchase, Pre-Owned Yacht Analysis, Racing, Private Training and Yachting Events.

Experience & Background

The real yachtingexperience behindtrusted advice

Sailing & Motor

Yachts

Inshore & Offshore

Experience

Worldwide

Yachting

Denis Kotlyarov coaching sailors during a TRY SAIL session.
Training
Denis Kotlyarov on a RIB at sea.
Sea
High-performance sailing action from Denis Kotlyarov's racing experience.
Racing

Sailing and yachting

Olympic-class sailor

Four-time national champion

Ex-member of the national sailing team

Regatta roles: skipper and tactician

Regatta organizer

Sailing coach and International competition judge

Projects

LYRA Yachting Agency, Founder and CEO
TRY SAIL Sailing Club, CEO

TRY SAIL Travel, Founder

International Universities Regatta, Creator and Organizer

Sailmaking Factory, Founder

Who I Work With

For people whoneed clarity beforeserious yachtingdecisions

Discuss your case
Regatta team medal moment from Denis Kotlyarov's sailing experience.
Podium
Foiling yacht project shown at a boat show.
Purchasing
Regatta team gathered at a marina.
Events

You are considering buying a yacht and do not know where to start.

You are comparing several yacht models or shipyards.

You want to charter a yacht and avoid an option that does not fit.

You are looking at a pre-owned yacht and need an independent second opinion.

You want private sailing coaching for yourself, your family or your team.

You need a skipper or tactician for a regatta.

You want to organize a private or corporate yachting event.

You want to understand the yachting world before making an important decision.

Services

Advisory and experienceacross the yachtingworld

Advisory Services

Client conversation in a calm yachting advisory setting.
Advisory services

Yacht Purchase Advisory

Independent support for clients considering the purchase of sailing or motor yachts. Denis helps define the logic of the right yacht, compare models, ask better questions and avoid emotional or technical mistakes.

Relevant for

Buyers of sailing and motor yachts from 15 metres.

Discuss your case

Pre-Owned Yacht Analysis & Survey Support

A second opinion before a serious pre-owned yacht decision. Denis helps identify risk areas, prepare questions, understand market logic and coordinate the process around survey and technical inspection.

Relevant for

Pre-owned yacht buyers who need survey preparation, technical review and buyer-side support.

Discuss your case

Business Advisory

Strategic support for risk management, business development, fleet and team management, strategic marketing, service design and product structure in charter and yacht rental businesses.

Relevant for

Charter companies, yacht rental businesses and sailing clubs.

Discuss your case

Experience Services

Client regatta moment showing Denis Kotlyarov's yachting experience services.
Experience services

Private Sailing Sessions

Private sailing sessions for beginners, yacht owners, professional teams and corporate teams, with a focus on confidence, safety and real understanding.

Relevant for

New yacht owners, yacht owners, beginners, corporate teams and people seeking private practice.

Discuss your case

Racing Tactician & Skipper

Support for sailing teams during regattas. Denis brings strategy, tactical clarity, calm communication and competitive focus to help the team perform and fight for the best possible result.

Relevant for

Sailing teams of any experience level.

Discuss your case

Charter & Yacht Rental

Organization of yacht charter and rental worldwide, including sailing yachts, motor yachts and catamarans, from a few hours to several months.

Relevant for

Clients looking for yacht charter or yacht rental.

Discuss your case

Regatta & Yachting Event Organization

Creation and organization of regattas, private sailing days, team building, corporate events, sailing camps and trips to iconic world regattas.

Relevant for

Private clients and companies.

Discuss your case

About LYRA

Built around the buyer, not the shipyard

LYRA Yachting Agency is an independent buyer-side advisory for new production and semi-custom yachts, superyachts and megayachts. At its core is LYRA Intelligence, combining human expertise, AI technology and Big Data to support future owners and advisors through selection, purchase, build and ownership.

We don't sell yachts.We help you buy the right one.

Explore LYRA
LYRA yacht catalog interface with a grid of yacht models.
Catalog
LYRA yacht profile interface for structured yacht information.
Profile
LYRA yacht comparison interface for evaluating yacht options.
Comparison
LYRA yacht onboarding interface for structuring a buyer's yacht search.
Onboarding

Contact

Book a call before the next step

A short advisory conversation to clarify your situation, understand the decision in front of you, and define the most sensible next step.

Denis Kotlyarov sailing in a calm, focused moment.

No pressure. Just a focused conversation with someone who understands the water, the market and the owner's side of the decision.

Book a 20-minute yachting consultation